Creativity is Misunderstood: Part 4

Creativity Messaging Essentials.

A few years ago, someone told me you can't sell aroma therapy to corporates. But you can sell them stress relief; while you are there, they might buy some essential oils.*
My experience with selling creativity has been similar.

So I made a creativity trojan horse to get in the corporate door, framing my workshops, masterclasses and keynotes about being Bold, Brave and Better, Something every boss wants of their people. Interestingly, although I was less overt about creativity, the feedback I always got was, "thank you for reminding me that I am creative".

Over time, as my content, models, and frameworks have developed, there have also been an increasing number of comments that include "that it has been great to get to know the team better". As a result, I have been morphing my branding into Be Extraordinary, Together, as I realise that this creativity thing is not just about personal expression but the shared experience that brings people together.

Another tactic I have taken is to abandon the C word altogether and substitute it for the word Ingenuity, which has the characteristics of being clever, original, and inventive.
(This resonates particularly well with Engineers as the words engineer and Ingenuity share the same Latin root)
My messaging has helped me establish a foothold and grow my business, but at times, the processes and outcomes may have been misunderstood.

So, to be clear.
My keynotes, workshops and coaching programs are co-designed to re-ignite the creativity that people (and teams) have lost, buried, or inadvertently misplaced with some big ideas, lots of fun, and a swift kick up the creativity pants.
In the process, oiling the cogs of creativity to help people be Bold, Brave, Better and teams to Be Extraordinary, Together.

*I think it was Peter Cook who gave me the good oil.

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